Serverless is not a technology that you adopt once and then leave to run forever. The serverless technology stack is constantly evolving with new features, services, tools, and standards at an astonishing pace. It requires constant care and attention to keep it afresh to get the best out of it. It is true that companies that successfully adopted serverless are benefiting manifold and accelerating faster. But, how is this acceleration possible whilst keeping the serverless estate fresh? How do companies sustain their pace of development with this ever-expanding technology? How do companies keep up with serverless? With the help of successful serverless adoption stories, practical architectural patterns, and engineering team best practices, I will explain how it is possible to successfully keep up with serverless!