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Emmanuel Treny is European Sales Director leading the Integration & Development business for IBM Cloud. Since 2015, Emmanuel and his team have worked with many customers defining their API economy strategy. Today they are focusing on the role played by APIs in end-to-end integration approaches to unlock further business value. Emmanuel started his career in Paris in 1994 at Cap Gemini and had since a international career that took it 10 years in London working at the forefront of innovation at Plumtree Software, BEA systems and Lombardi. At IBM since 2010, Emmanuel joined the IBM Cloud division in 2015.